Attraction Marketing Info
Attraction marketing is all about looking to 'attract' and pull customers to you rather than targeting them specifically with advertising and such. You will be attracting customers to your brand and business who actively want to do business with you already. It essentially takes the traditional form of marketing and flips it upside down. A lot of people have been fed up with pushy sales pitches and advertising which can turn them away from your business entirely. Below, we will be going over exactly why you should be looking to integrate attraction marketing into your own marketing efforts.
Reasons To Use Attraction Marketing:
1. You can Build Brand Loyalty
By using this type of marketing, you make your business desirable. You will be able to generate leads through your brand personality and the value that you are adding. At the end of the day, consumers are people. People generally enjoy doing business with businesses that aren't simply trying to sell them something. They want to believe in your brand, your mission, and your message. The more a consumer feels as if they can connect with your brand, the higher the chances they will purchase something from you. This will allow you to effectively turn your audience into loyalists and those who actively promote your brand for you.
2. You Get Them To Want What You Are Offering
With traditional marketing, you have to do everything to convince a prospective buyer to purchase something from you. When you engage in this type of marketing, you flip it upside down and you become the thing they are after. You will be able to achieve much higher conversions when you engage in this kind of marketing because you will no longer be forced into pushy sales pitches and traditional advertising. This can dramatically decrease the amount of money you end up having to spend on your marketing efforts because customers will be going to your company to do business with you.
Now that we have gone over some of the benefits that you are going to be able to get from implementing this type of marketing in your marketing mix, we will be going over some of the tips to do so effectively.
Tips To Integrate Attraction Marketing:
1. Build Your Brand The Right Way
One of the main things that you are going to want to do when you are looking to use this type of marketing would be to build your brand the right way. You want to give your brand its own personality and stick to it. Along with this, you should look to build and sustain a relationship with your audience. You want to treat your customers properly and build a relationship with them.
2. Know Your Audience
When you are looking to integrate this type of marketing in your business plan, you need to properly define your audience. Know who your ideal customer is and figure out how you can reach them.
The major problem with most marketing strategies today is that they tend to be negative in nature. Most salespeople, marketers and entrepreneurs are focused on the negative aspects of sales as a whole and they do not concentrate on attracting customers. However, attraction marketing is an art that will allow a business owner to make money without the use of costly advertising or slick marketing. This may be more expensive than other types of marketing but it's not expensive enough to lose money at the end of the year.
When you take into consideration all the negative aspects of sales, the only way to attract customers is to be effective in other ways. That is why most businesses spend their money on expensive marketing tools, so that they can market their products in a way that makes a sale.
Negativity is a major downfall when it comes to most businesses today. It will prevent customers from buying their products because they simply do not like the product or service. They do not even know where to find what they want and they don't have any desire to buy it because they are not positive about it.
Attracting customers through attraction marketing is a different type of approach than other marketing campaigns do. Those marketing techniques focus on selling a product or service. But attraction marketing goes beyond that.
Attraction marketing means that you are focusing on attracting customers to your website. It is more than just writing an ad or putting up a banner. It is about creating a rapport between you and your customers. It means making the customer feel comfortable and knowledgeable about your product or service.
Customers know that when they find a product or service that they are looking for, they are going to want to know more about it. This is where attraction marketing comes in. It brings the customer to your website and makes them want to buy from you.
Attraction marketing also focuses on learning and sharing information with customers. It allows customers to feel involved in the business of the company or business that they are buying the product or service from. It brings the customer to where they want to go. It is where the customer is not only ready to buy but wants to buy it right now.
Customers don't like to wait to get what they want. If you want to make money by marketing using attraction marketing, you have to give them a reason to buy now. They are ready to buy your product or service and there are no more excuses.
Many people nowadays are completely fed up with the negativity of so many businesses. As a result, they are making the decision to invest their money into opportunities that are very different. They want to be treated well and to do good for others as well. When they are involved in attraction marketing, they are making the decision to sell.
The key to success with attraction marketing is to never make the mistake of thinking that it has to be negative. You have to be positive and bring about a change to your business by telling your customers that you care about them and want to make them aware of what you have to offer.
Always have a plan that will help you add value to the customers you have. You don't want to create more customers than you have to, you want to add value to existing customers.
Attract customers that want to be there. They are more likely to spend money with you.
By using the tips above, you should be able to put yourself in a good spot to engage in what is attraction marketing and experience all of the benefits it can offer.